15th October | SWX
Upon releasing their debut single, ‘Something For Your M.I.N.D’ last year, speculation surrounding the origins of Superorganism generated numerous blogs and comment threads. Soon, tales emerged of how the London-based collective were formed online, releasing their first single before they’d even been in a room together. Thus, the image of Superorganism as an Internet-age phenomenon began to crystallise in the popular imagination.
Now living together in a flat in London, they’ve formed a self-described production house, a kind of DIY mimicry of big-budget pop factories. The golden fruit of the group’s endeavours, their self-titled debut album, can be best described as the sonic reimagining of a dial-up era chat room. It’s a myriad of clashing electronic sounds and samples, through which singer Orono’s deadpan vocals take on a character not out of place on the Juno soundtrack.
Following on from ‘M.I.N.D’, subsequent releases like ‘Everybody Wants to Be Famous’ and ‘Nobody Cares’ have demonstrated Superorganism’s cunning knack for a memorable hook to carry home the band’s off-kilter production. Their show at SWX on the 15th will be the first of a month-long British and European tour, which has been eagerly anticipated across the country. There are many keen to see what new forms the group will take on in a live setting.
See the video for ‘Something For Your M.I.N.D.’ here: