In a shocking bit of news today, MAMA, the company now behind “the UK’s most popular music magazine” The Fly and many other new-music keystones, have announced that the famous monthly will be discontinued. See their words below:
“After nearly 15 years of pioneering new music journalism, the owners of The Fly are officially closing the magazine as a result of current market conditions surrounding publishing. We offer gratitude and wish well all the staff and contributors that have allowed us to deliver the UK’s longest serving monthly free sheet. To the multitude of artists and musicians that have graced our covers, the advertisers and sponsors who have supported us and our loyal readers, we salute you. Ownership of the digital and online brands will now pass to the magazine’s longest-serving member of staff, editor JJ Dunning. We wish him luck in taking the brand forward.”
Whatever “taking the brand forward” entails, it seems all options are being considered by hitherto editor JJ Dunning:
With the staff already receiving a slew of support, we can only add to this and watch with anticipation as to what happens next.